ART

CREATIVE REALM. ART MEDIUM. 

VIDEOGRAPHY. 

Video art is an artform which relies on moving pictures in a visual and audio medium. Video art came into existence during the late 1960s and early 1970s as new consumer video technology became available outside corporate broadcasting. Video art can take many forms: recordings that are broadcast; installations viewed in galleries or museums; works streamed online, distributed as video tapes, or DVDs; and performances which may incorporate one or more television sets, video monitors, and projections, displaying ‘live’ or recorded images and sounds;.

 

Video art is named after the original analog video tape, which was most commonly used recording technology in the form's early years. With the advent of digital recording equipment, many artists began to explore digital technology as a new way of expression.

One of the key differences between video art and theatrical cinema is that video art does not necessarily rely on many of the conventions that define theatrical cinema. Video art may not employ the use of actors, may contain no dialogue, may have no discernible narrative or plot, or adhere to any of the other conventions that generally define motion pictures as entertainment. This distinction also distinguishes video art from cinema's subcategories (avant garde cinema, short films, or experimental films, etc.).

 

The advancement of technology has expanded the boundaries of video art. Now mobile phones, such as the iPhone, are using augmented reality applications to alter the way art is perceived. Augmented reality superimposes digital effects on a live stream from a mobile phones camera.

 

Artist Amir Baradaran superimposes movements to a live feed of the Mona Lisa using augmented reality. The AR app allows the user to train his or her smartphone on Da Vinci’s Mona Lisa and watch the mysterious Italian lady loosen her hair and wrap a French flag around her in the form a (currently banned) Islamic hijab.

 

Aside from its social implications, the project aims to establish the legitimacy of AR technology as an artistic medium within the art establishment. Baradaran can claim that his augmented reality overlay on the Mona Lisa now forms part of the Louvre Museum’s permanent collection until legal reforms are passed that make the altering technology illegal.